“Oh oh it's magic”

Oh oh it’s magic
When I’m with you (Oh-o, it’s magic)
Oh oh it’s magic, just a little magic (gotta be magic)
You know it’s true
I got a hold on you

• The Cars

I’ve got a lot of friends who have raved about Sonos for a long while. But because I’m a bit of a hack, I’ve always built my own audio & multimedia hardware systems, in part to keep in touch with bleeding edge technology. However, last week I broke down and decided to try the Sonos system.

Opening the Sonos box, the first thing I saw was a card that started off by saying, “Thank you for your purchase. We want your experience to be pure magic.”

In a word, it has been. Our experience has been so good that my girlfriend’s usage started immediately and without instruction and without hiccup. She declared it “totally cool” – the technological advancements are unimportant; the magically created convenience is the new bar.

When a product works so well that it immediately, effortlessly, and subconsciously becomes habit, indeed it becomes an expectation of your environment, without any deeper examination of how or why, then you are in the presence of excellence.

Well done Sonos.