Andrew Hyde has a great post today about how non-internet business can (and should) use Twitter for cheap and effective marketing. Andrew is an expert at community building/marketing, and his points are spot on:
The Easy:
- Talk to your customers.
- All Positive, All the Time.
- Be A Character.
- Talk To Other Stores.
- Ask Questions.
The Not So Easy:
- Realize you don’t own your brand.
- Passionate > Passive.
- Transparency Can Hurt.
- Encourage Interaction
Read the post - it’s great.
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