It is with great pleasure that today we announced the acquisition of IntenseDebate by Automattic. This deal is an absolutely perfect strategic fit for both companies. Automattic gets an important upgrade to their commenting capabilities; WordPress-based publishers will soon see a richer comment feature set, resulting in deeper reader engagement, more page views, and, for many publishers, and noticeable increase in site community.
As for IntenseDebate, we couldn’t be more excited. We get to distribute our technology to the users of the largest and fastest growing blog publishing platform in existence. It will be exciting to see our install rate jump by a couple of orders of magnitude! Our growing adoption is something we already are, and will continue to be, quite proud of.
The chance for the IntenseDebate team to join the Automattic family is something we’ve all wished for since the company founding. It was about a year ago that we first identified Automattic as our dream exit: apart from the superior functionality and resultant growth, we get a join the excellent team that is behind this growth. Moreover, they have a culture and value set that matches our own closely.
This is a textbook fit. We’re all enthusiastic about the combination. With this deal, WordPress’, and the world’s, blogs are becoming more engaging by the day!
related stories
IntenseDebate blog
TechCrunch article
Matt Mullenweg, Automattic’s CTO
Toni Schneider, Automatic’s CEO
VC Mike
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